of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome. Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.
Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).
Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.
After a while, all the profiles sound the same, full of similar clichés and adjectives.
“Looking for a partner in crime,” “Are you my other half? in neuroscience yet wouldn’t even get an associate’s degree in “Writing an Online Dating Profile 101.” Many of our clients were successful, personable people (from grad students to physicists) who would make great girlfriends and boyfriends—once they had a dating profile that made them sound unique, one that couldn’t be cut and pasted into someone else’s.
We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs.