Following ITV's sale of the site to DC Thomson's Brightsolid subsidiary in 2009, the company relaunched Friends Reunited in March 2012 with a new emphasis on nostalgia and memories.
The website was conceived by Steve and Julie Pankhurst of Barnet, Hertfordshire and friend Jason Porter in 1999.
Formerly, the site cost £7.50 per year to use but it was later free of charge.
The main Friends Reunited site aimed to reunite people who had in common a school, university, address, workplace, sports club or armed service; the sister site Genes Reunited enabled members to pool their family trees and identify common ancestors; the Dating and Jobs sister sites linked members with similar attributes, interests and/or locations.
Friends Reunited was a portfolio of social networking websites based upon the themes of reunion with research, dating and job-hunting.
The first and eponymous website was created by a husband and wife team in the classic back bedroom internet start-up; it was the first online social network to achieve prominence in Britain, and it weathered the dotcom bust.
Friends Reunited branding was attached to CD collections of nostalgic popular music, and television programmes broadcast on the ITV network, which owned the site until August 2009.