We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!As far as we know we're the only web site ever to have won the award twice.Victory Day is celebrated with parades throughout the country honouring the military and everyone who fought for Estonian freedom.
If you are able to add a theme to your table that pertains to the appropriate time of year, you may see an increase in sales.
Specific products will do better than generic products but just having an appropriate sign could work, e.g.
Victory Day is a very important holiday in Estonia.
This date signifies the day that Estonia was victorious over its independence war with Russia in 1919.
To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.