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These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.

Whatever else may result from the hack attack, it sent consumers' perceptions about e Harmony into the cellar, as determined by a Consumer Affairs sentiment analysis of about 140,000 social media postings over the last year.e Harmony sentiment seems to have profited from e Harmony's downfall, showing a distinct uptick over the last few weeks, as determined by a Consumer Affairs sentiment analysis of about 110,000 social media postings.

When it comes to finding love, "there's a lid for every pot," as the saying goes.

With the proliferation of online dating services, do we just have too much choice?

“I think because [decision making in dating apps] is so fast paced we've conditioned people to just wonder, ‘what's next? “I think a lot of people my age are concerned that the person that they're on a date with is thinking, ‘is there something better? ’” “So true,” agreed Allison Norris, a 28 year-old single woman living in Melbourne. They were pretty open about it.” In the face of so much choice, users aren’t afraid to be picky and quick in their decisions – perhaps, somewhat paradoxically, contributing to singledom numbers.

Leaving aside ageing population factors, could the two trends be linked?

Last modified 28-Jan-2020 15:22