The website has attracted considerable controversy in the media and much criticism since its inception due to its exclusive business model of only allowing perceived attractive men and women to join the dating community.
Managing Director of Beautiful People Greg Hodge states that people were tired of using mainstream online dating sites when looking for an attractive partner, since they allow anyone to join and have mediocre or non-existent filters for finding attractive people.
(Exceptions made for people who may not be 10’s, but who are rich.) Obviously.
“The fundamental principal of human nature is that we all initially at least want to be with someone we’re attracted to,” explains Greg.
That is the point of the website culling its 3000 members.