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Most are from Perth’s wealthy western, riverside or coastal suburbs – including Subiaco, Cottesloe, Claremont, Nedlands, Trigg and around Kings Park.“A lot of the big corporate men that I deal with are over 50, some are really affluent.
The biggest demographic is 30 to 50,” Ms Ward said.“They’ve focused on their careers, they’ve got their finances sorted out and now they want a life balance.“A lot of people think it will happen naturally, but as you get older the chance of meeting someone through your friends diminishes as they’re getting married and having kids.”One of her rules is that the man and woman don’t know each other’s surnames on the first date.“If they hit it off she’ll find out he’s a multi-millionaire down the track,” she said.
And unlike the smartphone dating app Tinder, the agency focuses on matchmaking, not hook-ups.